Every year the search engine optimization becomes a more difficult task, which requires specialists to pay attention to even the most insignificant details, existing in SEO. The history of search engine promotion has already confirmed the fact that even the smallest things that exist today can be significant factors tomorrow. In addition, a web-master, who takes every detail of search engine optimization into account, has a considerable advantage over his competitors who do not pay attention to these factors of search engine promotion.
So what are these small SEO tricks that should be taken into consideration to achieve maximum results from your web-site promotion?
Don’t use underscores to separate words in URL-addresses of a page. You better take hyphens. The fact is that most search engines consider underscores as a symbol of splitting keywords, as well as a point. That is why all the words in a page address separated by underscores will be considered as a set of keywords, not a keyword phrase. Moreover, URL separated by hyphens is much easier for people to read and remember.
- Titles must contain a H1 tag.
Despite the fact that much information can be found today as for the need to use H1 tags in articles headlines, many web-masters still continue ignoring it, though his small detail has a very significant fact on search engine optimization. H1 tag is the main factor by which search engines determine the topic of the page and its keywords.
- Titles must contain keywords.
A title of the page must contain its keywords. In the process of document ranking search engines pay special attention to a title and the words it contains. If the title of the page doesn’t contain keywords, it will be available to the users on those queries for which it doesn’t move. In addition, the disparity of title to the general subject of your article will not let it take high positions in search services.
- Keywords must be written in the beginning of a title
Sometimes the title of a page contains a lot of words, or consists of a few sentences. In this case, the main keywords of your article should be written as close to the beginning of a title as possible. The closer the keyword is to the beginning of a title, the higher its rank will be for a search robot.
- H2 and H3 tags
These tags can serve as an additional factor of search engine promotion, and especially useful they can be when it comes to promoting on medium and high queries. So, mark your subtitles which contain keywords with H2 and H3 tags, and it will help you promote your blog posts better.
- Bold font.
Marking key phrases with a bold font is an additional factor in SEO. However, it is better to use it only for those words that play an important role for both search engines and readers of a site.
- Reduction of a page code.
An additional small trick of search engine optimization, which affects the web-sites ranking indirectly, is the weight of a page. Search engines begin to give an advantage to those articles, which bulk is occupied with a content, not a HTML-code.
- ALT tags for images.
Today it is very important to pay attention to not only advances through texts, but also advances through pictures. Posting pictures at web-site pages, it is very important to write ALT-tags for them using a keyword of the page itself.
By paying attention to all these small SEO things, a web-master will be able to obtain a much greater effect on search engine promotion, so, don’t ignore them if you want to make your blog really successful
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